Learn together
Guided tastings make the room part of the lesson. Questions are welcome and knowledge is shared.
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Dubai tasting community
Breakfast Wine Club brings curious wine people together for guided tastings, deep-dive masterclasses and creative formats.
What happens in the room
Serious learning works better when people can ask direct questions, compare notes and stay curious.
Guided tastings make the room part of the lesson. Questions are welcome and knowledge is shared.
Advanced WSET and CMS-led sessions explain what is in the glass, how it got there and why it matters.
Creative events give you a different way to think about wine without turning it into a performance.
Open by default
We share what we know in plain language. Wine gets the respect it earned, without the gatekeeping.
BWC Club
Village, Premier Cru and Grand Cru include tasting notes, a palate profile, BWC stories and the member community. Trade includes Winemaker Sessions only. Compare the plans when you want more events, sharing and wine tools.
Limited-time offer
20% off your first year
Choose yearly Premier Cru and Grand Cru by 31 December to lock in the offer price for your first year.
77 days left. The offer ends 31 December at 23:59 Dubai time.
Ends 31 December at 23:59 Dubai time. Renewals are charged at the regular price in effect at the time.
For discovering BWC and finding your palate
Free
Event access
1 Standard event / month
Each introduction is available once on selected events.
Paid prices include VAT.